Lightspeed eCom (E-Series), formerly Ecwid, integrates with Retail POS (R-Series) to help you create your own online web presence. eCom (E-Series) allows you to:
- Create a professional website in minutes and connect a custom domain
- Sync your Retail POS (R-Series) product catalog, customers, and settings
- Set up a variety of payment and shipping or pickup options
- Expand your business to sell on social media and marketplaces
- Sell subscriptions, services, and online gift cards
Understanding Retail POS + eCom (E-Series) features
Features may change over time and availability may differ by region. Talk to your Account manager to learn more about current offerings.
Key features
- 70,000 products, 10,000 categories, multilingual catalog
- Free Instant Site store, SSL certificate included
- Buy and connect a custom domain
- Customize your online store design
- Manage your store on desktop, Android, or iOS
- eCom Admin staff accounts with customizable permissions
- Sync all of your locations (for multistore accounts)
Online store management features
- Unlimited storage, bandwidth, and customers
- Sync customer data
- Automatic sitemap for Instant Site store
- Advanced SEO tools
- Add your store to Wordpress, Wix, Joomla, Weebly, etc.
- Use Javascript API or Ecwid REST API
- Access to App Market
- Digital products file storage (25GB per file)
- Export store data
Product management features
- Import and sync products and categories
- Offer variants as product options
- Label products with product ribbons and subtitles
- Enable filtering on your product pages
- Add videos to the gallery on product pages
- Show estimated delivery times on product pages
Order management features
- Create, edit, and fulfill orders
- Custom order statuses and custom checkout fields
- Offer pre-orders, reordering, and recurring subscriptions
- Real-time, custom, and product-specific shipping rates
- Customizable shipping rules
- Buy online, pick up in store options
- Local delivery options
- Order tracking and custom tracking codes
Payment features
- Offer a variety of payment methods
- Add payment surcharges and handling fees
- Customize invoices
- Set up tips and gratuity
- Manual and automated taxes
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Offer online gift cards*
*Currently, gift cards can only be redeemed online. Gift cards are not synced between Retail POS (R-Series) and eCom (E-Series). Orders paid with gift cards in eCom (E-Series) sync as unpaid to Retail POS (R-Series).
Sales and marketing features
- Automated marketing emails, abandoned cart emails, newsletters, and email notification templates
- Set up sales, promos, discounts, and coupons
- Affiliate marketing features
- Automatic Google Shopping ads
- Sell and advertise on Facebook and Instagram, advertise on Tiktok
- Connect to other marketplaces (Amazon, Ebay, Walmart)
- Turn your store into an app with ShopApp® (purchased separately)
Reporting features
- Google Ads tracking
- Google Analytics reports
- Facebook, TikTok, Snap pixels
- Pinterest tag
- eCom stats and reports
eCom (E-Series) billing and availability
Basic, Core, and Plus plans
For merchants on Basic*, Core, and Plus, eCom (E-Series) is included in your Retail POS subscription and no additional payment is required.
*Basic plan merchants only have access to a limited version of eCom (E-Series).
Other Retail POS plans
For merchants on Standard and Advanced plans, the eCom (E-Series) Business Plan is included in your Retail POS subscription and no additional payment is required.
For merchants on legacy Pro and Enterprise plans, your eCom (E-Series) subscription is billed alongside your Retail POS subscription in Retail POS. This allows you to pay for both subscriptions with one credit card.
Getting support for the eCom (E-Series) integration
Self-guided learning
Browse the eCom (E-Series) section of the Retail POS (R-Series) Help Center for quick answers:
Getting started with eCom (E-Series)
Follow the steps to set up your eCom (E-Series) account, inventory, and settings and start selling online faster.
Managing products in eCom (E-Series)
After setup, you can add, edit, and delete products linked to eCom (E-Series) to manage what you're selling and where.
Managing orders in eCom (E-Series)
Learn more about how eCom orders work with Retail POS, including working with multi-outlet inventory and in-store pickup.
Managing shipping and delivery in eCom (E-Series)
Manage your shipping options, including local delivery, pickup in-store, and shipping rules.
You can also check out Ecwid by Lightspeed's eCommerce guides and Academy courses for additional self-learning. Note that functionality may differ between the standalone product featured in the learning materials and the eCom integration with Retail POS.
Contacting Support
- Chat with Retail Support from the help center or in your Retail POS account.
- In the eCom Admin Panel, click Get Help in the top-right corner.
What's next?
Connecting eCom (E-Series) to Retail POS (R-Series)
Connect your Retail POS store with eCom and get ready to sell online.
Learn moreNavigating the eCom (E-Series) Admin Panel
Discover advanced functionality in the eCom Admin Panel.
Learn more