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Customizing online gift cards

When selling gift cards online, a customer can add their name, the recipient’s name, a personalized message, and a chosen image. This increases your brand visibility and provides a more personalized experience.

eCom gift card sell screen with fields to fill out personalized information.

Adding custom images

In addition to a selection of stock images, you can add custom images for your customers to choose from during checkout. This gives you better control over your brand visibility and provides more options to create a personalized customer experience.

Before you add custom images to your library, ensure your images fit the following specifications:

  • File size: 1MB maximum for each image.
  • File format: JPG, PNG, or JPEG.
  • Aspect ratio: Exact dimensions for images is 714 x 516 px, although a ratio of 4:3 will usually display correctly.
  • Amount: You can have a maximum of ten custom images in your library at one time. This total includes shown and hidden images. The stock images are not included in this total.

To add custom images to your library:

  1. Navigate to Customers > Gift Cards.

    Customers page with Gift Cards emphasized.

  2. Click Gift card settings.

    Gift card main page with gift card settings button highlighted.

  3. In the Gift card designs section, drag and drop an image or browse from your computer to add an image. The new image will be shown in the first position by default. If you upload more than one image at a time, the image uploaded last will be the default.

    You can click and drag images to change their order in the library.

    Gift card designs section showing available images and option to upload custom images.

  4. Click Save.

Managing custom image visibility

You can hide custom and stock images to keep your gift card checkout seasonally appropriate. Images for specific holidays, seasons, or promotions can be hidden when no longer applicable and made visible again when needed.

  1. Navigate to Customers > Gift Cards.
  2. Click Gift card settings.
  3. In the Gift card designs section, hover over an image until the eye (hide/show) icon is visible.

    Gift card designs section with gift card image showing eye (hide/show) icon emphasized.

  4. Click the eye icon to move the image into the Hidden designs section. These images will not be displayed to your customer, but will remain in your library. To make an image visible again, click the eye icon on a hidden image.

    Hidden designs section showing hidden gift card image.

  5. Click Save.

You can delete any custom image you uploaded to the library by clicking the trash icon on the image. You can't delete stock images.

Setting a default image

The default image is the first image displayed for customers to choose when customizing their gift card. To change the default image, click and drag an image from your library to the first position on the row.

Gift cards sent through eCom (E-Series) will only display the default image. For more information, refer to Syncing gift cards between Retail POS (R-Series) and eCom (E-Series).

What's next?

Creating and selling gift cards

Sell, redeem, recharge, resend, or cancel gift cards.

Learn more

Managing gift cards

View balances and details, transfer balances, and track gift cards.

Learn more

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