For item classification purposes, we recommend adding all your item brands into Lightspeed Retail. By doing so, you can run a Brand Grouped Sales Total report to view sales by brand.

You can add brands:

• from your account's Brands section.
• from an item's Brand drop-down.
• from a matrix's Brand drop-down.
• through the Item Import tool.

By importing items into your account and including their brands, the brands are also automatically added to the Inventory > Brands section of your account.

When adding a brand, be aware that the following rules apply when entering a name:

• Brand names must contain a maximum of 255 characters.
• UTF-8 characters are supported (click here for a list)
• Retail does a case insensitive search of the name to avoid duplicates (e.g. If Lightspeed already exists, LIGHTSPEED or lightspeed can't be added).
• Leading and trailing whitespace in a name are removed.

NOTE: If you have an eCom store, see our Managing product brands in eCom article to understand how brands in Retail are pushed to eCom.

Adding a brand from the Brands section

1. From the main menu, click Inventory > Brand > + New Brand.
2. Enter the brand name and click Save Changes.

Once you've added your brands, you can click the column headers in Settings > Brands to sort them by:

• name
• the number of items associated to the brands

Adding a brand from an item's Brand drop-down

1. From the main menu, click Inventory > Item Search.
2. Enter your item's description and click Search.
3. Locate and click your item.
4. From the Brand drop-down, enter the brand name.
   

   NOTE: If the brand name already exists, the brand will appear in the drop-down's search results.

5. Click the blue + icon to add the brand.
6. Click Save Changes.

Adding a brand from an matrix's Brand drop-down

1. From the main menu, click Inventory > Matrix.
2. Enter your matrix's description and click Search.
   

   NOTE: If you are adding a new matrix, click + New Matrix and skip to step 4. 

3. Locate and click your matrix.
4. From the Brand drop-down, enter the brand name.
   

   NOTE: If the brand name already exists, the brand will appear in the drop-down's search results.

5. Click the blue + icon to add the brand.
6. Click Save Changes.