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Tracking gift cards

Once you've configured your gift card settings, you can track what's happening with the gift cards you've sold under Customers Gift cards.

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At the top of the page, you can get an overview of how your gift cards performed over a specific date range. The overview includes four key performance indicators (KPIs):

  • Active gift cards: The amount of gift cards that were activated
  • Total amount sold: The total monetary value that was added to gift cards
  • Total amount redeemed: The total monetary value that was charged to gift cards
  • Total amount unredeemed: The total monetary value that wasn't charged to gift cards

Retail-Gift-Card-KPI-Overview.png

Under the overview, you can see a list of all your gift cards. You can filter them by status:

  • Active: Lists the gift cards that have a balance greater than 0 and haven't been redeemed yet.
  • Redeemed: Lists the gift cards that have a balance of 0 and have been fully redeemed.
  • Partial: Lists the gift cards that have a balance greater than 0 and have been partially redeemed.
  • Canceled: Lists the gift cards that have been canceled.
  • Transferred: Lists the gift cards whose balances were transferred to new gift cards (e.g. when a customer loses their card).

Retail-Gift-Card-Status.png

You can also search for a specific gift card code and select it to view its current balance and other helpful details about the gift card.

Note: Searching for a customer's name to find a gift card is not supported, for now.

Retail-Gift-Card-Details-Example__1_.png

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