One of the most powerful benefits of Lightspeed Loyalty is the ability to communicate directly with your customers through our marketing tools. The Email Marketing module will allow you to send longer messages, include images to catch the eye and even attach points or one-time rewards to your emails, but there's no substitute for the immediacy of a text message (SMS). With SMS Marketing you can compose a short message and reach specific demographics by selecting which customer Groups you want that text to go out to.
Send marketing SMS
To begin:
- Click on SMS Marketing > Send marketing SMS.
- Enter up to 300 characters into the Message field.
- Specify which customer Groups you would like to receive this message. Note: if this field is left blank, the message will go to all of your customers.
- Click Send SMS.
- Click Confirm.
The message will be sent to every customer who is a member of one of the specified Groups.
You are allocated up to 1000 text messages per location per month with your Lightspeed Loyalty subscription (but you can always contact us to purchase more if you need to). If you write a single message and send that message to a user group with 100 members, that will count as 100 text messages sent (1 for each user). The Tips section of the Send SMS page will keep a tally of how many text messages you've used so far and how many you have left for the month, so you can quickly gauge whether or not you can afford to add another user group to a message's distribution list.
SMS History
Lightspeed Loyalty will keep a log of every text message you've sent to your customers. You can view this log at SMS Marketing > SMS history.