Google Local Inventory, formerly Pointy from Google, helps you turn online searchers into in-store shoppers. Make your items more discoverable and attract in-store visits with or without a website. Your inventory will be automatically synced and shown to potential customers searching for products near them on Google Local Listings.
Understanding Google Local Inventory
With Google Local Inventory, in-store products are automatically shown on Local Listings, including Google Maps, Google Shopping, Google Assistant, See what's in store (SWIS) on Business Profiles, and in local search for free.
Depending on the type of search, your inventory items can appear in different places in the results when customers search for products near them:
Product or category search
Relevant products, like "raw dog food", are shown in the search results.Navigational or multi-location search
Customers can explore products sold in nearby stores or at different locations.Getting started with Google Local Inventory
Before your items can appear in Google Local Inventory, you’ll need:
- A physical retail storefront where customers can visit and purchase products.
- A verified Google Business Profile to direct customers to the right store location.
- Items with manufacturer (UPC/EAN) barcodes.
Lightspeed Retail merchants are auto-enrolled in Local Inventory. Here’s how it works:
- A Merchant Center account will be automatically created for you and linked to your Google Business Profile.
- Items and store locations from Retail POS will sync with your Merchant Account and Business Profile.
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Local Inventory will be enabled and Google will start showing your items across Local Listings.
Product prices will be hidden by default.
Managing Google Local Inventory
Adding items
Scan or add items to your Retail POS inventory as per usual. Your inventory will be automatically synced with your Business Profile and updated in Local Listings where applicable.
Item images and descriptions are automatically pulled from the manufacturer barcodes listed in Retail POS and added to Local Inventory.
To use Google Local Inventory, your inventory items must have UPC/EAN barcodes available in Retail POS.
Removing items
If you remove an item from your inventory in Retail POS, it will also be removed from Google Local Inventory.
To remove all your items from Local Inventory, navigate to the Data Sources or Products tabs in your Google Merchant Center account and adjust your settings as needed.
It may take up to 2 days for products to be removed. Basic product information may still appear in organic search results if you have an online store.
What's next?
Importing and updating items using a spreadsheet
Download and prep your file for self-import.
Learn more