Managing product brands in eCom

With omnichannel, it is necessary to work with Manufacturers (brands in eCom) from within Retail.

Creating brands

Manufacturers created in Retail are pushed to eCom as brands. You can only create brands in eCom by creating manufacturers in Retail which are then pushed to eCom.

Brand names

Before integrating your Retail with your eCom, review your manufacturer names for duplicates as they will all push to eCom as brand names.

Changing or updating brand names

Changes to brand names in Retail are pushed automatically to eCom. You cannot change brand names in eCom.

To change the name of brands in your eCom store, you must change the name of the corresponding manufacturer in your Retail. Your omnichannel integration will push your changes to your eCom store automatically.

NOTE: To manage the web contents of a brand, you must make the change in eCom.

Deleting brand names

To delete a brand, delete the corresponding manufacturer in Retail. When a manufacturer is deleted in Retail, the corresponding brand is deleted in eCom along with its metadata. This includes:

  • Brand Image
  • Brand content (description text)
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