The Daily targets report in Analytics is a built-in custom sales report that illustrates a few examples of daily targets for your store to consider. Three of the four targets are built on the monthly goals that you set in the configuration. The fourth is a challenge based on your Sales history.
For best use, use the visualization of the report.
Default goal
The default goal is the daily portion to hit your monthly goal.
For example, if your monthly goal for July is $31,000, there are 31 days in July, so your daily default goal would be $1,000.
The daily default goal does not adjust for where you are in relation to your performance.
Month-to-date (MTD) difference
The MTD difference is the dollar value you need to meet to be on track for your monthly goals.
For example, if your target for July is $31,000, then your daily default goal is $1,000.
That means, by the end of July 1st, you want your monthly sales to have totaled $1,000 by the end of July 5th, you want your monthly sales to have totaled $5,000, and so on.
However, if by the end of July 21st, you are only at $19,000 for the month, then the month-to-date difference illustrates how much you want to generate in sales to get back on track toward your monthly goals.
That means on July 22nd, you don't want to only accumulate $1,000 in sales; you want to accumulate $3,000 to bring your monthly total to $22,000. Your MTD difference would therefore be $3,000.
If, for example, you're ahead of where you aimed to be for the month, the MTD difference would be negative. (This does not mean you want to generate negative sales. Rather, it simply illustrates that your sales model is succeeding.)
Year-to-date (YTD) difference
Similar to MTD difference, the YTD difference looks at the cumulative sales total you want to be at for the fiscal year, and calculates how far behind or ahead you are in relation to your monthly goals.
If the difference is positive, it means that this value is needed to get back on track to your yearly goal.
If the difference is negative, it means that you are achieving the goal you set, and succeeding even further.
Best day yet
The Best day yet number returns the value of your highest sales day from this fiscal year, including the month and day of that particular day. You can use this as a goal to challenge your staff to see if you can outperform that value again.