You can connect your inventory to Google. This allows your items to be listed at the bottom of your Google My Business listing. When your customers select these products, they will be shown your Google My Business landing page. This is a step towards Local inventory ads which allows your search results to appear when customers search for products in your area.
If you already have an existing merchant center account, these instructions will create a new one.
To sync items to Google, you must have:
- In your Retail account, select Marketing.
- Select Sync inventory.
- Agree to the terms and select Sync with Google.
- Now, you can begin setting up your local inventory ads
Once you sync with Google, your items will be processed and verified by Google in up to five days. When complete, you will see the number of synced eligible items. Products are eligible when they have the correct barcode and when they conform to Google policies.
Your eligible products will be displayed by location in the Merchant Center details page. So, if you have many synced locations on in your Retail account, you will be able to see the eligible products by location.