Now that you've officially processed your first online sale, its finally time to create a safe and unique place for your customers to find your store and shop. To do, so you'll need to set up your:
- domain name.
- SSL certificate.
What is a domain name?
A domain name is your unique identity on the internet. It is the address that your customers use when accessing your website. So, it's important that you connect your online store to a domain as soon as your store is transaction-ready. Just as importantly, connecting your store to a domain will help get your website indexed faster by search engines.
What is an SSL certificate?
An SSL (Secure Sockets Layer) is the industry-standard security protocol for establishing a secure connection between a web browser and a web server/platform. This connection ensures that any data transferred between web servers and browsers remains private and safe. Typically, SSL is used to secure credit card transactions, data transfers and logins.
To be able to create an SSL connection a web server requires an SSL certificate. Setting up an SSL certificate for your store lets you:
- secure your online store with HTTPS (instead of HTTP)
- inform your customers that your website can be trusted (the SSL padlock icon is displayed next to your store's URL)
In addition, Google recently announced that it will increase the ranking of websites that provide secure connections.
To help you learn how to setup your domain name, we've split up the instructions into 5 digestible articles. Please see our Introduction to setting up your store's domain eCom article to begin.
To learn how to setup your SSL certificate, please see our Setting up SSL for your store eCom article.